I've been following this topic with great interest, and when the ARP4 was announced I immediately thought that's for me, it hit the right note of modernity over tradition, but I would be the first to admit it is not everyones cup of tea.
My view is that Trad. Morgans aren't pimped, which is what Yann is talking about, because
a. owners want just what is delivered in the package, and are happy to make smallchanges
b. Doing anything major would reduce the residual value of the car hugely
c. They are quite expensive enough in the first place without throwing more money at it
d. There aren't many/any rough or damaged ones around which could be rebuilt as
a new owner would like, so most mods are of a nature that will improve the car
in small ways generally and are not just a one-off major redesign. See what DaveW
is doing.
e. Most pimped cars are from major manufacturers who have made millions of the same
model and owners want to change them to make them different to all the rest,
Morgans are so seldom seen on the road that they are already different.