Matt Leblanc will have global brand appeal and may help BBC Worldwide in a way Chris Evans never could. I quite liked Matt Leblac on the program during the last series.
And that is, for the BBC, crucial. TG has become a global media franchise that generates lots of money for Auntie. When I go to India I always buy the local edition of TG Magazine.
Matt LB will help catch viewers in the USA, so further increasing revenues.
In my view TG and TGT are both light entertainment shows that happen to be built around cars. Nothing more!
Will TGT be as enjoyable as TG? Probably.
Will TGT make as much money for Amazon as TG makes for Auntie? An interesting question!
