An interesting insight Phil, however don't forget that 2009 spelt the end of GT1 machinery in the French GT Championship meaning an all-GT3 future awaits from one of the most hotly-contested domestic series.
The GT3 class has boomed in France in recent years, with Dodge, Corvette, Aston Martin, BMW and Audi all represented last year and looking forward to challenging for the overall title in 2010, so Morgan is in very good company.
We shouldn't forget either that the team is sponsored by Baring Banks Sturdza not completely altruistically I would guess and marketing-wise France is tangential to both Switzerland and Monaco, where no doubt many of their wealthy private clients reside.