a friend of mine was an engineer at the Jag and he was tasked with advising MMC on Trad airbag installation, he reported back to his superior that it was a non-starter, hoping that would be the end of it, however his reluctance to get involved went right to the top at Jag and he got a right bollocking, apparently helping MMC was not a commercial decision but more the case of "if Morgan ask - we are duty bound respond"