+1 on Richard's comments but just to add do not depress or pump the accelerator whilst cranking, hot or cold.
Have you tried disconnecting the battery for a while to see if the ecu resets itself and then extinguishes the eml ?

1969 4/4
1995 plus 8
1996 Plus 4 4seater
2002 Aero S1
2013 M3W
2014 Plus 8