I'm reading the book "how steve (jobs) thinks"
the key of his view on "his" products: the more you leave out of it, the better the consumer can and feel comfy using them
The MMC-boys should read that book!!!!!
You start this thread to discuss the car and make a point of saying it isn't a discussion about MMC but then you make the comment above!
As for quoting Apple as inspiration for MMC - let me lay my cards on the table: the founders of Apple made a great product but due to various factor - not the least poor business practice - ended up with a superior product that had less than 15% of the global market in their sector. when you drill down, you realise that the company has been unstable on more than one occasion and it has only been by clever development of new products that they have survived; the iMac (coloured laptop) was the first booster and then the iPod and iPhone have pushed them back into a strong position. Therefore, while their core product is still a marginal player within their industry, the side projects have 'made the bacon' and 'saved the farm'. With that in mind, do we want Morgan to start making lawnmowers, electric generators or BBQs, in an effort to see another 100-years or do we want them to continue to develop their product line and make beautiful hand crafted cars?
Just my 2-pence and while I have an iPhone, quite a few iPods and an iPad, I cannot fathom the blind loyalty that many Apple-lovers provide while they worship at the temple of Jobs and Wozniak.
Now, as per your suggestion, discussion the EvaGT: -
I would like the company to get the balance between sporting and GT right. A GT, imho, means you can mile-munch in it in comfort as well as having the necessary gadgets (proper climate control, sat nav, reasonable stereo, etc) but also feeling like you are sitting in something special. There needs to be a sense of occasion about the interior.
The sporting aspect is Morgans heritage, the car needs to soak up bumps (hence GT) but also perform when the road starts to bend. Magnetic dampers are probably a development too far for MMC; however, a well sorted suspension will provide for the above requirement.
Styling, I'd like it to be graceful and masculine - with a hint of Aero-line but really moving that design language forward.
I'm happy with the engine - BMW made strong engines and to be honest, the search for more and more power in an era where the government/police are talking about more and more average speed cameras, seems somewhat pointless. Sub 6-seconds to 60mph will be just fine for me. Now that Aero Racing is really coming into play, there is no reason why MMC cannot offer a performance pack, via Aero Racing, post purchase for those who want a higher state of tune. In fact, this would work better for me because after 12-months, it gives you the option to purchase it and feel like you've got a new car! What I would want to see is a large capacity fuel tank - there is nothing worse than a long distance tourer that needs to stop every 200-miles for a refill (I sold my E60 M5 for this reason).
That about covers it for now.
Back to the Temple of Apple
