If you look at the 'other items for sale', there are loads of hooks on there, all with identical wordings. I've just spent the last half an hour reporting the various things that have the same photographs, but with differing sellers details and addresses.
It's as dodgy as Dave W's used neoprene..
For example, here's an A-H 3000 rally car for 99p start bid and a £7000 buy it now...off eBay...
Dodgy Healey Listing Same car photo's under a different sellers details. Same as the flat rad seller, oddly enough..
Another seller, same car