Originally Posted By Jays
Originally Posted By sospan
The exterior styling of a Morgan is what people see. The mechanicals under the skin are not seen( but are the source of many myths).
Why bu6 a Morgan?
Style is the eye catcher. The chassis/suspension are outdated despite SLOW development tweeks.
The ride is a bit Marmite and, date I say it, unique. So, Joe wants a sportscar. Likes the way a Morgan looks. Test drives...gets a shock after his tintop. They might enjoy the “historic feel”.
Many will go away. They want a stylish car with modern mechanics and great feel, at a price they consider ok.
The Aero has shown how the modern twist can be done. It is only a matter of time before the old chassis/ suspension disappear or become a special build.
Why is the average age of Morgan owners high?
Cost, style, drive feel are top reasons.
Just imagine a Morgan driving like a Lotus with Morgan styling....
This is where the diehards jump in...
banghead
When the change occurs is the question.


If they could price the new alloy chassis classic Trads at the right level (with a nod to Howard’s comments on Elise pricing) AND improve build quality, they could do well.
The current Trads, whilst we love them for what they are, would put most younger car enthusiasts off after their first test drive.....and that’s before they are aware that they have to grease the front suspension on a regular basis!

It was always on the cards that the end was nigh for the steel chassis cars due to up and coming regulations. I heard that the development car was quite a revelation.


I'm in total agreement with Jays, Howard and Sospan....
Morgan has to evolve.

I've long believed that the Aero chassis, as in the S5, is the first stage of a model revolution that will see 3, 4 and 6 cylinder engines and some hybrid vehicles built on alloy tubs. I'm certain the use of ash coach built bodywork will remain a core part of a Morgan, and as long as regulations allow there will be cars like my Plus 8: Trad Morgan on the outside, modern, reliable and comfortable on the inside.

As to pricing, they want to emulate Apple, not Samsung. Both produce smart phones that cost roughly the same to make. Apple commands a higher price point because of its style and brand history. So they are more profitable.

MMC produces about 750 cars a year: expansion is unrealistic on the present site. So it is commercial logic to make those cars as profitable as possible. That means a product mix biased towards the more expensive cars.

Peter,
66, 2016 Porsche Boxster S
No longer driving Tarka, the 2014 Plus 8...