They spend a lot on marketing and free trials - see their ads all over the place.
These American type shave clubs are certainly being pushed in the UK
There must be a lot of profit in the them so makes me think the products are cheap
Having said that
The shaving soaps I get from Trumpers, Taylor’s, Claus Porto and Penhaligons are bloomin expensive so there will be even more profit in those
Maybe these shaving clubs make sense