Language (especially when you are kind enough to speak ours and not your own) is not always accurate. I would not like to leave the sensation of distrust as the cause. It is more about the simple rule of 80/20 in business. Focus on the 20% of your business that makes the 80% of your profit. For them it is a slightly annoying term of their contract that they must offer this service in order to honour their contract with Apple fully. Generally it is termed "walk-in trade" and for the APR it is not attractive or profitable.
I buy lots of equipment through internet low cost traders such as parts for PC's I build but something as lovely and shiny as a MBP would have to come from an Applestore for me. They do go the extra mile.
I only wish the prices in the EU more directly reflected the prices I can buy at when I am in the USA AppleStore. The new MBAir13 does look extremely good value in the US.
