Heinz. I think the price of the cars is already high for the market. The only possibility of bringing them down to a reasonable level is more efficient production in greater numbers. The true Classic Morgan must have a limited market.

I suspects that Aero styled cars with a more modern but still somewhat classic look will eventually be sold in much higher numbers and at more competitive prices.

Limited production high priced supercars will not cut it with the existing competition from the likes of Porche, AM, Maserati, Lotus, etc.

Realistically the price level of the Plus 6 is not bad but it still lacks some sophistication that many buyers would expect for that sort of money.

Peter

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