Hmm. I wonder what is happening.
When BMW motorcycles started to really take off post 2004, the company decided that the old style enthusiast dealers with greasy hands wrent good enough for them and started a process of handing franchises over to the glitzy car outfits like Stratstone. So now when you go to a BMW bike dealer, the salesmen (if you can find one) are in shiny suits with pointed toe shoes and little real enthusiasm for bikes.
Is this what is happening at MMC? Do they think that they suddenly have a premium growth product rather than a niche? Lotus tried the same trick a few years ago and have had to hurriedly back track on it.
