Sadly all too common on motorways and fast roads where drivers fail to give the right gap or see stationary traffic ahead.
Looking at the skid marks also a good example of why stopping distances should be increased on non ABS equipped cars, as he wasn't even close to stopping. The driver can only blame himself and it was all captured on dashcam too.
Note the road sign giving the turn off for Shrewsbury crematorium as could easily have been the case!