I feel that MMC are running slightly behind but on a parallel path to Land Rover, who for various reason have now ditched the Defender which started their fortunes and moved considerably upmarket with the most recent iteration, which is not really in the same segment at all, in spite of its' name.
This is possibly the way that Morgan will go to, especially under new management who will be even more profit led, as they now have to make a return on their investment.
I must say things felt better when Charles was in control - at least from an enthusiast's point of view. I feel he got the balance right - looking at new platforms to take the brand forward, maintaining commitment to the trad's and re-introducing that original trad, the three-wheeler. Its true that so far that formula is still being followed, but the new investors bring a great deal of uncertainty into the mix. They will want a profitable return and that could take the company in new directions.
I wonder what Peter Morgan would have thought ?
