All very heated. I would think that for Morgan to survive as a business they need to have both the old and the new. It's a very labour intensive business and I am always amazed that they can produce a hand built car for £30K, so I'm thinking that £100K cars are a necessary evil. I've gone back to an S1 having had an S3 (didn't like the boot) and a Roadster. To me the S1 is a great value for money Spyker and the Aero has such presence, truly unique, and I even like the grill now.
Morgan marketing is spot on. Not quite sure where the EVA fits though, I would think a Roadster version would be more in touch with Morgan roots rather than focus on a continuance of the Aeromax. I think an EVA Supersport would be great for the UK market. Anyway, they're all good in my humble opinion (other than the Aero bootlid which IMHO spoils what is close to a perfect car).
Phil R