Interesting the difference in tone both sides of the pond .... US geared for political activism and to sway policy .... UK more commercial/personal with 'PR stunts' the closest to something that could be construed as lobbying ..... I'm more concerned by the internet facilitated mobilisation of 'like minded groups' (both left and right) that can whip up what seems to be a passionate and spontaneous outburst in short order.... politically motivated flash-mobbing

K