Talk Morgan Forums Community The Malvern Arms Christopher Ward Morgan watches - voucher

I rarely wear watches myself these days, still have a great passion and love for certain brands like Rolex. When I first started wearing them over 40 years ago they had a reputation for being a relatively inexpensive quality mass produced' watch, the sports models generally kept or increased their value over time, so basically cost you nothing to enjoy owning and wearing them and just like Morgans over the decades they have moved up market and become a much more expensive price point.

So some watch brands (just like Morgans) started out being quite utilitarian have moved on to become something else quite different and apart from their humble beginnings. I remember reading a marketing research paper many years ago that identified that most people become brand loyal for life by their mid to late 20's and as a result all manufacturers try to achieve and target that youth brand loyalty as early as possible in their product range. So for many how they became a certain brand loyal may have been for very different reasons and for very different product values many decades ago, to what the same brand represents today. I should also add that when i started to travel extensively on business around the world in days before widely accepted credit and debit cards I always kept Swiss francs in my wallet and a wore a Rolex watch because I knew I could convert them to local cash if I had an unexpected emergency to deal with.

Its always interesting to see other peoples prospective on things, possessions and toys I've been a little surprised besides the admiring glances, the number of comments from friends on why do you need a Morgan, a car renown for its foibles and idiosyncrasies and to some an expression of one's wealth .Isn't a lot of this down to what you enjoy, take pleasure in and from and can afford. To some a more expensive brand watch is a day to day necessity very akin to owning a Morgan, a bit of really nice self indulgence and not necessarily to them being ostentatious.

regards