Fumarola, whose past jobs at Fiat, FCA, Audi, Ferrari and Lamborghini have usually had a prominent marketing element, said: “We believe we have the products to attract a younger generation of owners. Tradition is fine, but we also have an opportunity to make Morgan a more adventurous lifestyle brand. Our owners tell us this themselves.”
Marketing - noted.
Younger buyers - pretty obvious given the average age of Morgan owners one suspects
Good luck though to Fumarola and the team of course!
