But surely it's not dumb when there is a loyal customer base that does know the difference and will buy Trads ? Those cars sold and many customers came back for more. Would it not have been better, if possible of course, to keep Trads and CX cars produced side by side? I'm not convinced Morgan can compete for wealthy customers who are more likely to buy a Porsche than a Morgan. Morgan purchasers have generally done their research and know what they are buying.
I look at the evidence on this site. The forums relating to Trads and Three-Wheelers are reasonably active. The CX Forum always seems quiet. Where are the new enthusiastic Plus Four purchasers? There are some, but it seems not many.
