MMC has withstand great economical depressions and two WW. But in those days the MMC products were more addressed to "real" needs like transportation in everyday life beside sports enthusiasm.
Nowadays a Morgan is not to compare with the mainstream car markets. In a sort it can be compared with nice watches, a holiday home or other goods which make life pleasant but have to be dropped first when the economical situation demands so, or at least if an uncertain outlook dominates the current situation of many people. May be the very richest people and the most expensive products make an exception of this rule of thumb. But MMC products are targeted to the wealthy living middle class, not to the super rich, with the exception of 200K Aeros perhaps. And those few cars cannot guarantee any survival of the whole company.
Expensive projects like EVA GT I would postpone for a while, or at least I would undertake serious qualitative in depth explorations to get a picture of the chances regarding the EVA. Remember TVR who could exist if they had not had frittered by developing an own inline6 engine. Is the development of EVA so much cheaper?
Plus8+ should make good sales to get rid of 100+ engines which represent a not at all small value.
Let us all hope they cope it this way. MMC should be prepared for difficult times to come. Hopefully they have enough reserve assets. Now reliability (M3W) is important for now, and for the future a lot of staying power.
Last edited by Heinz; 23/11/11 01:17 PM.
