AMG remain the dark and naughty side of big confident conservative MB. The fun thing is that if you go for a performance pack/S model/upgrade you normally also get an enhanced exhaust system which makes it even louder as well.
It is going to be interesting to see how they fair in the electric world? The recently release EQ-E has normal MB and AMG options but it feels like they have chosen to dial back the MB models to let the AMG EQE53 exist in some space.
Without the daft engine I think a lot of the historic AMG owners will have trouble connecting with it. I think they would have been better flipping them to Maybach branding.
I was quite sad that the old AMG boss (Tobias) did not work out at Aston as I can see his evil side working well to put a naughty edge on their image.
I would like to have the performance settings without the snap crackle and pop on mine.