I think Morgan are in a very difficult position being a low volume bespoke car manufacturer, who are having to meet increasingly more demanding clientele at their current and rising price point and at the same time do not have the benefits of economies of scale and resultant lower production costs in an increasingly demanding legislative and regulatory environment.
The costs will not be inconsequential for just the basics like engine, transmission and drivetrain, before you add in the labour intensive production operation. I suspect the economics of survival will push both product exclusivity and sales prices increasingly upwards.
What this means for trad used prices will be interesting as clearly there is a step change in the affordability between the everyday trad and CX and not everyone will be seeking a modern ride from their Morgan.
Last edited by JohnHarris; 14/10/22 08:04 AM.
