Thanks for posting the transcript Nick W
He is right about the biggest competitor to Morgan is a pre-owned Morgan
I’ve heard this recently from a contact from a Morgan dealer in that new Morgan owners just aren’t keeping them any length of time so they are coming on to the market really quickly. A glut of second hand nearly new Mogs is slowing new factory orders
The rest about making a Morgan different and more analogue, mote fun to drive, more handmade while giving greater comfort, more Versatility is just nonsense marketing speak. He’s describing a handmade Merc SLK or a Porsche, good luck with the Morgan automatic electrically operated hood and roof!!
MMC’s investors just want to sell as quickly as possible with as large a return as possible so they’ll try to open oversees markets as quickly as they can and get selling new cars and try and try to show an upward growth trajectory with high potential
