Paying to park for the privilege of directly feeding a retailer and also indirectly feeding the council through the retailers business tax certainly gores.
Both Diss and Attleborough now have free parking for 1 hour and 3 hours respectively, likely introduced as a contribution to rejuvenate shopping areas. As a consequence the retailers are better supported and the councils subsequently benefit.
At least Screwfix and Tool Station still retain free parking outside their doors.