Well house and contents including specified high value items (the good ladies) in and out of the house ours is £500 which considering the overall cover is for a £1,000,000 including rebuilding etc seems reasonable ? or are they having a laugh...
Obviously it's a bit of a postcode vs neighbours claims lottery, but just about to renew at under £200 for £1m buildings & £75k contents, so £500 sounds steep (unless you're situated on a receding coastal cliff)
as we are 500' amsl and 1/4 mile from the cliffs and a very low rated crime area with no claims ever from us thankfully.