Nick w, very nicely put. Is a Morgan still a car that a new Mick Jagger of 2024 would buy? How long can Morgan hold on to the body design? (if younger buyers will no longer have a connection to the history of the shape). Even Morgan can't live on a few people who just want to appear "different". There are far fewer than that who have any connection with the Morgan shape who are older today.
On the other hand, what impression would remain if a Morgan were to look "somehow more modern"? It would have to be a really big hit. But in that case, no one would forgive any technical weaknesses. It's almost a dilemma.
I don't want to appear pessimistic, I love the brand. But I don't think about myself, I think about the future of MMC. Will there still be young people who recognize the philosophy of a car that has been reduced to the essentials and want to have it? Especially if this car abandons this reduction to the essentials for various reasons.
Please do not misunderstand. I am not referring to anyone who is currently enjoying their Trad or CX. I'm wondering what it will be like in 10 years' time.
