The problem you have is Morgan are limited to just producing 1000 cars a year due to small manufacturing exemptions, it is therefore in their interest that these are at a higher price point and provide a larger margin..
On the subject a CX cars, a rather nice Plus Six for under £60k.. and a Plus Four can be had for under £50k no wonder it is tricky to find buyers for new ones
It's complicated. Four years of CX production with continuous improvements to seats, soft tops, and goodness knows what else means that the demanding consumer will be picky and ignore earlier cars. Then depreciation, as you point out, makes a used CX way better value than a new one. Even at 700 cars a year, we are around 3,000 units available in a slowing market for all hobby cars.
MMC seem to think that continuous improvement such as the recent facelift will drive demand. Maybe it will but it will also deflect some buyers into that latest incarnation, rather than into a nearly new old spec. Reducing demand equals falling secondhand prices, which for some is far more appealing than buying new, and the cycle continues.
The Midsummer may be the way to go for MMC. Super low volume specialist models. Aero V, CX Max, and so on.
