I received the below email recently from my local Morgan dealer:

We are pleased to introduce Morgan Heritage Parts, a dedicated function of the Morgan parts business focused on supporting customers of non-current Morgan models. Utilizing a wealth of product and parts knowledge, Morgan Heritage Parts has the ability to provide consultation to owners looking to maintain, upgrade or restore their Morgan, as well as an extensive range of official parts covering more than 70 years of models. Morgan Heritage Parts is wholly committed to the promotion of customers purchasing heritage parts through official Morgan dealerships and directly from the factory – directly addressing a gap in the parts market that is being exploited by businesses that are not officially endorsed by Morgan.