I'm sure they are making the US models attractively priced to break into the market and get the cars all sold, I'm sure in time the prices will rise once demand has been secured. Its all down to how much spare capacity they have at Pickering Lane, if they are covering the overheads and profits on the UK and European production, then basically they could be pricing the US market cars at the marginal cost of production.
Last edited by JohnHarris; 06/10/24 08:55 AM.
