Apparently we're:
Affluent, professional, predominantly male with an impressive disposable income and an interest not only in Morgan’s and
motoring but also in stylish lifestyles, personal accessories, travel and wining and dining, the MOG audience represents a
lucrative market for advertisers.
www.mogmag.co.uk/images/PDFs/MOGmediafilenew.pdf The grocers' apostrophe doesn't bode well.