CX cars are different. Much more expensive and much more complex, and what is apparent is that this move to model year upgrades matters to buyers at this level of cost. When older model year cars become less desired, they will probably depreciate more. The treadmill of wanting the next great innovation is already a factor in more expensive cars, and now it comes to Morgan, and with this comes big ticket prices and big depreciation, along with much fewer buyers at the £100k mark, who are prepared to lose a lot in a short period of time on a toy car.
My thoughts on the CX/CXV market are not dissimilar Dave.
A smaller market - which at times, Morgan themselves seem unsure as to whom to target (based on both their campaigns and brand collaborations) - coupled with an increase in price and annual changes to the models, would appear to be a play-book instigated by someone, familiar with that approach, from a mainstream maker.
To my mind, that is a mistake and I know exactly how I'd approach a challenging marketplace but... well, we know how that goes!
