I think there have been times in the past when Morgan may have stretched its finite development and engineering resources too thinly, especially during a period of accelerating ever more exacting regulatory change in vehicle and emission standards. Maybe too many platforms and engine choices for such a small manufacturer.
I hope Morgan starts to focus on finessing it's current CX platform and running gear, with a view to increased reliability,and reduced exposure to warranty claims, increasing customer product satisfaction. Their true skill is not to assemble bought in components, but to focus on their real value adding hand crafting skills.in body forming and interiors. They proved this with the success of the Midsummer, and I believe such low volume hand crafted vehicles , working in partnership with recognised car design houses for limited editions on a relatively stable and reliable product platform may be the way forward.
I'm sure with it we will see over time step changes in the pricing of the cars, hopefully generating the resources to invest in those key areas as seen in the MY23 cars onwards. There may come a point were much of the Morgan product will be beyond the means of many here,with much lower production levels, hopefully it will help support residual values of existing models as the Morgan marque is taken further upmarket.
Last edited by JohnHarris; 18/08/25 08:23 AM.
