The long term ownership of a Morgan, provides the reality of the design which the decision makers at MMC will never know, as they flit from new Morgan to new Morgan.
My favourite example of missing the point, is an engine cover for the Duratec and GDI. This would have been so easy to knock out at the factory from aluminium or stainless, and offered as an option, which would have been at least £300. Easy profit, but they missed it. Even dealers don't bother with them.
