The guide on our factory tour mentioned that the first Plus Fours arrived in the US just when Trump introduced the 25% tariff and not one order was cancelled, So people find then money if they really want one. The improvements in the build quality and finish do shine through when you has a line of CX and trads, even the very last trads. just don't seem to wear quite as well.
WIth around 90% of the entire Morgan production still around I don't think people are going to be stuck for choice.......just need to ensure that the UK dealership network is well patronised, as they may feel the pinch as more factory volume goes overseas and the traditional UK market demand they are so used to and gear up for doesn't start to evaporate.
TBH as soon as
this lot jumped on the bandwagon it was the beginning of the end for our traditional dealer network, when a pure profit outfit such as this one, there are many involved and it is no longer an emotional British car thing it's over.
Melvyn got out before it was too late.
Henry will survive as he and Richard diversified early on and still feel the passion.
I don't think any others will be there in 5 years time as the Factory will be the only servicing agent for the new genre.
It is the right time for small non sales independents to set up shop now to cater for the fading numbers of Traditional customers is a reality.
