Talk Morgan Forums Community The Malvern Arms Marketing a Morgan Car

Don't understand why you'd say that Phil?

As I've said all along, unless the conversation moves into slander and/or malicious content either with respect to an individual or a specific group, why should you censor yourself.

I will be quick to add that I do tire of how often topics gravitate back to the finances of MMC. This conversation was started because we all recognise that Morgan do not have deep pockets to spend on Marketing, advertising and PR. Hence, the question: what can be done at a grass roots, cost effective level to increase profitability and brand awareness.

Equally, the point is often raised that there have been mistakes made within the company - fine, this can also be accepted BUT show me one company which hasn't made errors. This again, feels like we are stating the obvious and rather than working on the future, dwelling on the past.

If every conversation, that isn't a technical query, always ends up being a dissection of the MMC financials and the mistakes made, then I'd suggest that there isn't much scope for discussion. I'm not for censoring speech but really, can we change the record for once and look at things in a fresh light rather than dragging up the past?

For every person that is put off because some of us are tired of, what feels like, a never ending desire to dissect what MMC have done and how it has effected financials, there are plenty of other who are bored with the same old reasons being used to stifle constructive debate.

Thank you Simon. I feel reaasured enough to continue posting.

"...On the basis that some people are uncomfortable with me expressing my views I have deleted my previous posts and will not post on this again..."

Phil, Simon,

I would like to make something very clear:

I don't feel uncomfortable with your views, Phil! (In this case I just don't share them at all.) I feel uncomfortable with the way you 'moderate' people who express views you are uncomfortable with.

Btw, I preferred the red card you used more than once would be used by moderators only.

Cheers, Roderich

I do not believe Phil was moderating you but trying to avoid the same discussion that many of the threads about MMC seem to descend into: i.e. talk of financials and mistakes made.

Rod, there are only 3 people on this site who have the 'authority' to "moderate" people: myself, Brian and Andy. And, as I have said previously, this 'authority' is only ever used in extreme circumstances (slander, personal attacks, profanity) and even then, the poster is informed why their post has been moderated. In these cases, they will receive a warning so that there is no ambiguity in why their post was deleted or amended.

So, in my opinion, there is no reason for anyone to moderate their own post! As I have maintained from the start, if the discussion is getting heated and you wonder whether you should post what you are about to say, ask yourself a simple question: if this person was standing in the same room as myself, would I still say what I am about to post on the forum?

We’re all adults and, hopefully, sensible enough to have a conversation without offending each other with our opinions. After all, what we say is just that: an opinion.

Yes, we get passionate about the topic - after all, why would we spend time on a site dedicated to Morgan cars if we weren't passionate about them? However, if we keep in mind we all share that enthusiasm, perhaps we'll be slower to take offense.

(and please don't censor yourselves; I'll be quick to do it for you if need be! )

Chaps now that Simon has cleared that up, how about a question: what made you buy your Morgan? If we have a straw pole to answer that maybe we can ascertain where Morgan Motor should target their efforts to attract buyers.

I love the classic looks with the reduced fear of it not starting when I would like to take it for a spin. It is a classic that you can enjoy.

That was my point earlier - as someone very new to a Morgan. It gives a vintage driving experience, in which you have to work a bit for your pleasure, and accept some compromises, yet without the concerns of reliability, corrosion, parts availability, etc. And I have already experienced the "morgan factor" - people want to look at it, sit in it, or just admire it as it passes by. An elderly lady out for a stroll gazed admiringly at my 4/4 as I passed her - and turned round to watch me go past, with a broad smile on her face. I wonder what memories we had evoked - now that's something I didn't expect and wouldn't have happened if I'd driven past in, say, an Audi TT convertible.

When I chose a sports car I didn't want just another car I could drive to work in, nor did I need the hassle of an older classic. It's a perfect fit for me (and I didn't need to be marketed to).

I appreciate those considering Aero 8's may have a different profile.

Cheers
Nigel

Nigel, you may be confusing marketing with selling.

Marketing should be a two-way process of aligning a product and service proposition to the needs of a target customer, and then developing a communication and contact programme to ensure you (the target customer) know that said company have developed your ideal product and then ensuring that product can be provided to you in a way that you are likely to buy.

To draw a parallel with the world of dating, the shrewd marketeer is the one who builds immediate rapport with the girl and has her offering to give her number before he asks, the salesman is the one who says ""if I said you had a beautiful body would you hold it against me?"..

Why I buy a Morgan? As a second car to have some fun in and enjoy both owning it, cleaning and polishing it and driving it enthusiatically

Having decided that the big 50 needed some sort of celebration (and absoulutly no sign of HFI actually building a new Healey I put down a £1k deposit to get a place on the pre order list for one of the first 203, one of the first 10 in my case)

http://www.hfiautomotive.com/

I wanted a convertible sports car which was an event and different when I drove it.

Being a bit of a VW fan I tried the new Audi TT and came back from a terst drive decidely underwhelmed, no event no drama, actually quite boring. Nothing wrong with the car but very 'efficient'

Having had a Morgan way back in the early 80's having sold it to help buy a house I thought What about a Morgan?


love the Aero 8 and tried it at RTCC but to be honest could not get on with the clutch arrangement. But boy was it an event to drive and Sidepipes definately rule



Saw the Roadster advertised in Newcastle went to see it and basiclaly got the 'must haves'


Went out for a drive , top down , sports exhaust and thought this will be an event every time I take it out


Like some others I want the reliablity of a modern car, the performance of a modern car but the soul and charchter of something from a different era. The Morgan fits the bill 100% and is a car that people warm to not dislike.

Biggest decision at the moment is which v expensive polish to buy it for Christmas :xmastree: :xmascheers:

Absolutely - the wife says that every journey is an adventure. It was once said that you should have the best boots, and the best bed you could afford, because if you were not in one, you would be in the other. I think the same way about cars and houses - take every opportunity to enjoy life.



Pretty much the reasons for our choice. Another benefit is that I can use it for the day job without winding anyone up whilst still presenting exactly the required image (alternative & expensive!)



Do please let us all know the final choice following your research - can you get any samples?!