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Thanks TM - The Morgan cupboard is far from bare - infact the gene pool is rich - no worries.

Me to - it feels like a sad day when that direct family connection is broken [/quote]

Wonder why you say that. BMW has a strong family connection / shareholding but a professional management and it works fine. You could say the same of Ford and Toyota. It simply isnt always the case that the offspring of the founder of a business have the skills necessary to run it successfully.

And then of course there are always the family feuds / fights. Lots of examples of those too - Aldi / Lidl for example or Brough bikes

Then there is the VAG family strife.

Actually family fights make privately owned companies interesting, and in my view do less harm than shareholders in a public company.

The professional position is one of silence. How do the contenders stack up against this challenge ? It tells you a lot. Professionals are needed to run a company. Love and dedication is a tremendous asset as well.

I meant that when such a delicate matter is in hand those that are dealing with it professionally tend to keep silent out of respect for the process and effects. how do the parties involved stack up against this metric and show their professionalism.

I understand and respect your comments w.r.t. to the profitability however had it not been for the aero range I would have never become part of this eclectic family. Risk is not without reward however yet it is easy to judge in retrospect.

Not meant in an offensive manner.

Mike, I do wonder what would have happened without the Aero,(yes I know I'm bias) would the factory have moved over to superforming?

If they hadn't how much would a wing cost now with the labour involved?

To me the mistake was in stopping in the aero and moving the price as far north as they did for its replacement. They should have been looking to exploit the gap created by the demise of TVR.

But we all know what happens when the Russians get involve. ::drac::They bleed it dry.

Sorry couldn't resist finding a use for the Smilie

Without commenting on whether Charles got a "raw deal" or not let us remember that at one time HFS stepped down as MD and had Charles Goodall fill his shoes. HFS wanted to enjoy his wealth. If the current chiefs do as well as the old ones did the company is OK.
Dick

out of curiosity if the Aero had not been around what would Aero owners have purchased?

Mike if you look at the accounts for M3W limited they aren't great.

I would agree about the pricing on the aero range. I'd disagree on the them being a bad move, without the aero range we wouldn't have seen the aeromax and the publicity which lifted Morgan again.

The Company has to change and appeal to a wider audience if its not it's going to die. We've all laughed about the video Alistair posted, but I wonder what Morgan owners of the day would have said when Mick Jagger was rolling around in his +8 with Marianne Faithful and a box of Mars bars.

I now own 3 Morgan's all bought new, not 10 years old and although I'd always wanted a Morgan as a kid without the Aero range I wouldn't have considered buying.

The company in order to succeed needs to be attracting new buyers and if it has to throw the net wide to attract them so be it.

I think MMC should launch a cut price car that can be insured by under 25s, only sell it on some form of PCP so they all come back to be rejuvenated and are re-let. This will secure MMC buyers for the future. Don't need to sell them in big numbers a few hundred a year would work.

My kids love driving the +4 simply because its different, for the right money I could see many a parent buying one justified by the fact the kids can drive it. The challenge then will be marketing the car.

Isn't that just what Caterham done with a new entry level model?