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Joined: Aug 2014
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Originally Posted By nick w
I don't think they sell any more trads per year than they ever did, surely it's the 3 wheeler that has given them increased numbers? I believe demand for the trad is well down. Please prove me wrong someone.
Nick




If this is true then Morgan are struggling , but they don't seem to be .


Geneva 2016 plus 8' The Green Godess' 4 side exits .


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Originally Posted By DaveW
I didn't ask this question at the recent focus group because it would have invited a PC answer.

But I wonder who buys more new Morgans. First time owners, or current owners?

I suppose with the M3W it's obvious - most I suspect would be first time Morgan owners, with a few current owners.
But following on from that I wonder how many M3W owners have gone on to buy a second M3W.

But Trads & Aeros - who knows?

MMC put a lot of effort into Geneva and publicity in general, so it seems that chasing first time Morgan buyers is seen as important. But I wonder what the figures really show.


Morgans will have a very low scrappage rate so the production of new morgans has to be dependant on new Morganeers either buying the new cars directly or the second hand cars so the seller can buy new.

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Originally Posted By madmax

If this is true then Morgan are struggling , but they don't seem to be .


You'll never know until / if they go t1ts up. But I doubt they are struggling and more than minting it. They have a low cost very low tech operation and they charge twice what a mass manufacturer would do for the same sort of car. As long as volumes hold up and they dont go silly on costs, they should be OK.

From my experience in business the time to run for cover would be if they built new offices / new factory or the likes of the previous MD got silly ideas about racing and publicity.

Theri key long term issue is where to go with car design. On the one hand they cant afford to modernise too much. On the other, regulations are going to get ever tighter and how do you get a trad through euro crash regulations as eventually they will have to do?

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I talked to Mark Leddington about this.

He told me that the "sweet spot" is between 775 and 825 cars a year, above that overtime costs go up and quality suffers.

If they ran 2 shifts (6 am to 13:00 and 13:00 to 20:00) they could comfortably build 1200 to 1300 a year, but to do that would mean adding people with skills that only they, MMC, can train. Steve has talked a lot about apprentices and training, so perhaps the 1300 mentioned on the website is an ambition.


Peter,
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No longer driving Tarka, the 2014 Plus 8...

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My brand new 2008 four seater plus four was 37k the same car today is 57k thats a huge increase in price they must be making hefty margins with no real upgrades in 8 years.

Em

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Originally Posted By aerotaff
My brand new 2008 four seater plus four was 37k the same car today is 57k thats a huge increase in price they must be making hefty margins with no real upgrades in 8 years.Em


I've seen the same sort of increase in top end motorbikes and in bots. The cost of living index is a nonsense - its the cost of existence index. Anything you actually want to buy goes up far more than the price of sprouts or chicken.

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I think true inflation is around 10% annually, seems like that with most things I buy anyway!
Don't eat sprouts and very little chicken though!


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Originally Posted By howard
Originally Posted By aerotaff
My brand new 2008 four seater plus four was 37k the same car today is 57k thats a huge increase in price they must be making hefty margins with no real upgrades in 8 years.Em


I've seen the same sort of increase in top end motorbikes and in bots. The cost of living index is a nonsense - its the cost of existence index. Anything you actually want to buy goes up far more than the price of sprouts or chicken.


A very good definition, Howard, "Existing costs". Based on "Existing costs" ECB-Mario explains our inflation rate which is "too low" in his view, and he prints 60 billion new € every month to devalue our currency more and more. The result is an increase of prices regarding all valuable goods like houses or classic cars. But that has "nothing to do" with the definition of inflation. Sorry for rant and hijacking the thread.


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Originally Posted By howard

...
From my experience in business the time to run for cover would be if they built new offices / new factory or the likes of the previous MD got silly ideas about racing and publicity.
...


Someone who worked in insolvency told me that a photo of the MD getting in/out of a helicopter in an annual report was a sure danger sign.


"this means the end of the horse-drawn Zeppelin!" - N Seagoon
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