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Joined: Nov 2017
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I see on the MMC website that the 4/4 is no longer listed. Does this mean the end of the record for the world’s longest running production car? If a new one comes out in a few months at the least it will mean a period out of production. Are Morgan still offering it in some overseas markets?

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Originally Posted by Hawki
I see on the MMC website that the 4/4 is no longer listed. Does this mean the end of the record for the world’s longest running production car? If a new one comes out in a few months at the least it will mean a period out of production. Are Morgan still offering it in some overseas markets?


This is as much as I know

When the Plus Six was first launched, MMC intended the that the next 4 cylinder model on the new chassis was going to be called the 4/4 because the Plus4 on the trad chassis, being a good seller was going to continue as bit longer and the 4/4 had a non compliant engine for Euro markets

However I believe the decision was made to end the trad chassis models early due to the great reviews and order intake of the Plus Six and also to streamline manufacture

This then allowed for this new model launched today to be branded the new Plus 4 which is more I’m keeping with its power

The 4/4 is now dormant and I suspect it’s reintroduction will depend on how well the Plus4 sells and whether the pricing differential will warrant a lower powered entry model on the new chassis

I would also guess that MMC need to recoup their development costs on the new chassis models before they can really create another meaningful price differential to sit under the new Plus4


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Scruffy Oik
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Originally Posted by Stewart S

The 4/4 is now dormant and I suspect it’s reintroduction will depend on how well the Plus4 sells and whether the pricing differential will warrant a lower powered entry model on the new chassis


The Plus Four at 255bhp and £65k is a very appealing proposition. If they were to do a 170bhp 4/4 at £55k it would also be mightily appealing, but would it be achievable? There's be little point producing a new 4/4 if they couldn't get the cost down significantly over the Plus Four. Who would go for it?


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MMC Video live now -


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Originally Posted by Jon G4LJW
MMC Video live now -




Anyone on here get an invite to this ?


Geneva 2016 plus 8' The Green Godess' 4 side exits .


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Despite being available with 'wires' which is quite an engineering achievement, I like the look of the new alloys too


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Originally Posted by madmax
Originally Posted by Jon G4LJW
MMC Video live now -




Anyone on here get an invite to this ?


I’m there tomorrow for the 11:00am presentation.


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Originally Posted by Hamwich
Originally Posted by Stewart S

The 4/4 is now dormant and I suspect it’s reintroduction will depend on how well the Plus4 sells and whether the pricing differential will warrant a lower powered entry model on the new chassis


The Plus Four at 255bhp and £65k is a very appealing proposition. If they were to do a 170bhp 4/4 at £55k it would also be mightily appealing, but would it be achievable? There's be little point producing a new 4/4 if they couldn't get the cost down significantly over the Plus Four. Who would go for it?


Exactly my thoughts and I’m guessing the thoughts of MMC


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Sir S1'a'lot
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I think the issue is with a lesser powered car, it’s not going to be much cheaper. Cheaper by the price of the engine.

It’s not like they can reduce the spec to reduce the price point. No electric windows etc.



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