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I do agree with Boxboxbox.

I was luck enough to test drive one recently, whilst undoubtedly capable, I found it very desanitised and almost boring.

It hasn't made me want to switch from my P4 - not that I can afford it!


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Originally Posted by boxboxbox
Originally Posted by Peter J

What's not to love?

The price!
Great car, the right thing for Morgan to do, I wish them luck, but..
It has roughly doubled the entry level price for a Morgan, and with one big swoop lost 50% (or more?) of it's trad customers who might have bought a new car at some point.
Me for one. I bought a Caterham because of the trad crashing and bashing. Would love this new CX platform, but £70k - no way.
There will undoubtedly be wealthy people who can spend £70k, but not in the numbers that used to spend £40k.
Maybe it will attract prospective Porsche owners?


Agree fully. Have seen same with Lotus over the years where price for Exige and Evora now excludes the very people who have supported the brand over decades. Shame , but maybe inevitable for exclusive brands to stay viable ?

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If I were this chap's Editor, I'd make him do a re-write.

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Tricky Dicky
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Tricky Dicky
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He'll be happy you're not then grin2


2009 4/4 Sport Henrietta
1999 Indigo Blue +8
2009 4/4 Sport Green prev
1993 Con Green +8 prev





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Originally Posted by +8Rich
He'll be happy you're not then grin2


Indeed. None of the people I hired wrote that badly.

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the poor seats would definitely put me off.

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The thing is with the price, maybe the new Morgan owner/demographic won’t be getting his car in the same, traditional way that most of us did I.e. cash or a bank loan.

The new Plus Four is available on PCP, I had a speculative e mail from Oakmere in the week saying that £14,000 down and £299 per month would get you in the drivers seat of a new Plus Four. I seem to recall it was for 2 years then there was a big balloon payment or return the car. So you could be trolling around in a Morgan for a couple of years for less than £22,000. If you like the car then refinance the balloon payment, if it’s not for you then return the car.

Hence I think the vast majority of conquest purchasers will think the headline price unimportant as the monthly’s are very low, aligned with a significant but not stupid deposit.

The example above was for the base model, the car shown in the picture they supplied was still only £299 per month but the deposit was £18,000 so it seems the cost of options must be paid for in full up front .

I’m still sticking with my Plus 4 but if I was looking for a new Morgan, the PCP offer would look very attractive, and the headline price irrelevant.

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Most younger people seem to buy on PCP so the fact the new car is modern and and with reasonable PCP it may attract some younger buyers. Something Morgan needs if it is to survive in the longer term when us dinosaurs start to get too old to get in & out of a Morgan.

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Originally Posted by Fat Wolfie
The thing is with the price, maybe the new Morgan owner/demographic won’t be getting his car in the same, traditional way that most of us did I.e. cash or a bank loan.

The new Plus Four is available on PCP, I had a speculative e mail from Oakmere in the week saying that £14,000 down and £299 per month would get you in the drivers seat of a new Plus Four. I seem to recall it was for 2 years then there was a big balloon payment or return the car. So you could be trolling around in a Morgan for a couple of years for less than £22,000. If you like the car then refinance the balloon payment, if it’s not for you then return the car.

Hence I think the vast majority of conquest purchasers will think the headline price unimportant as the monthly’s are very low, aligned with a significant but not stupid deposit.

The example above was for the base model, the car shown in the picture they supplied was still only £299 per month but the deposit was £18,000 so it seems the cost of options must be paid for in full up front .

I’m still sticking with my Plus 4 but if I was looking for a new Morgan, the PCP offer would look very attractive, and the headline price irrelevant.

Approx. 90% of all car sales and now via PCP.....


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Originally Posted by Hawki
Most younger people seem to buy on PCP so the fact the new car is modern and and with reasonable PCP it may attract some younger buyers. Something Morgan needs if it is to survive in the longer term when us dinosaurs start to get too old to get in & out of a Morgan.


PCP is the way most cars are purchased, essentially the customer pays for the depreciation, plus interest on the capital sum. With Morgan's traditionally high residual values the depreciation is trivial, hence the very low PCP payments.
A £75,000 car for £300 a month: unheard of. Buying cars for cash is so yesterday...


Peter,
66, 2016 Porsche Boxster S
No longer driving Tarka, the 2014 Plus 8...

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