Originally Posted by boxboxbox
Originally Posted by Peter J

What's not to love?

The price!
Great car, the right thing for Morgan to do, I wish them luck, but..
It has roughly doubled the entry level price for a Morgan, and with one big swoop lost 50% (or more?) of it's trad customers who might have bought a new car at some point.
Me for one. I bought a Caterham because of the trad crashing and bashing. Would love this new CX platform, but £70k - no way.
There will undoubtedly be wealthy people who can spend £70k, but not in the numbers that used to spend £40k.
Maybe it will attract prospective Porsche owners?


Agree fully. Have seen same with Lotus over the years where price for Exige and Evora now excludes the very people who have supported the brand over decades. Shame , but maybe inevitable for exclusive brands to stay viable ?