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Not so much made in Uk, but more assembled in UK and like so many things you are only as good as the sum of the parts,
Maybe if they stop looking at the bottom line and more at quality they would do better.
After all as top car companies will tell you,with quality the bottom line follows.
No point in charging top price if you have to give it all back in warranty.
I’m sorry to say that after having Morgans in my life for 40 + years the end maybe coming.
Simply put they cannot make a car for me to buy.

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Given their cooperation with BMW, I am surprised they didn't use Brembo main cylinders and calipers from the BMW 3-series. Alternatively, I am sure Ford also has parts that could have been used. For future owners mass-produced parts make sourcing of parts much easier.


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Originally Posted by Soleng
Given their cooperation with BMW, I am surprised they didn't use Brembo main cylinders and calipers from the BMW 3-series. Alternatively, I am sure Ford also has parts that could have been used. For future owners mass-produced parts make sourcing of parts much easier.


But is that the intention/policy of Morgan regarding spare parts supply, which is often very profitable for the manufacturer with massive price uplifts all helping the bottom line. Unique bespoke parts (rather than readily available generic parts from other mass producers) may increase potential spares sales, resultant revenues and profits.

Last edited by JohnHarris; 12/06/22 04:41 PM.

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This is a photo of the offending parts.

[Linked Image]

It sits just under the bonnet, above the footwell and couldn't be more accessible. Talking to one of the Team at Williams they estimate 2 hours labour to remove, replace and set up a master cylinder.

If I spend £90,000 on a car I want to see a premium brand on the brakes, the Aero Cars all have AP Racing, which is as good a brand as it gets: they are owned by Brembo. Virtually all European premium sports cars use Brembo or AP Racing brakes.

As has been said the supplier is Spanish, and with a significant Indian manufacturing capability. The main image on their website is of a tractor.... not a car. From a press release issued by them a few years ago...

"Frenos Iruna designs, develops and manufactures brake components systems for automotive and off-highway vehicles mostly related to agricultural and public works like tractors, excavators, dumpers and forest machinery, among others"

Really?

I did a few web searches to see if I could find details of their main customers. I didn't get anything.


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Yes, I totally agree, my 4/4 was built in 1987 and I've owned her almost from new for 33 year and she's still an original and unrestored car - I don't think that I would risk spending money on changing a tried and trusted car to ' NEW '

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Originally Posted by *PocketT08
Yes, I totally agree, my 4/4 was built in 1987 and I've owned her almost from new for 33 year and she's still an original and unrestored car - I don't think that I would risk spending money on changing a tried and trusted car to ' NEW '


I've always felt that Morgans perhaps more than any other affordable car get better with age as you learn all about their individual foibles. Even if I could afford it, I'd be loath to start a new relationship with a car now, I'd feel like I was betraying my old thing.


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There is another thing that needs to be considered here, for the LONG term ownership of these cars in the same way the Trad's are cherished.

As mentioned above there is an element of owning the parts process to protect the revenue for the lifetime of the car. However selection of easier to find parts will be far better for the long term availability of the cars.

Instead of unbranded parts from odd suppliers the choice of common suppliers would be far better. It would also raise the quality of the brand. Whilst all the normal ML's needed new parts the Brembo based AMG cars did not.

On the Series 2 the problems with the rear ABS sensors and rings were identified by my local BMW garage engineer. It meant that access to spares is easy in the future. Whilst I appreciate that the Plus range are a big price step up and so a risk for Morgan it feels like an imbalance.

Some of the issues we see with the Aero cars (window lifters, air con etc) are down to sourcing and will limit the cars long term future. Or maybe that is there goal, to stimulate new sales, that would be sad.


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It is going to be quite interesting watching the prices of the CX cars in the light of these recent failures, already we have seen dealers discounting unmoved stock.


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Even if they do sell them at a reduced price they can't move them anyway.......ironic.


Everyone loves a Morgan. Even me, unless it's broken again.
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