I think if I were working in marketing or design at Morgan I would be taking a very close look at how Leica has not just survived but grown over the last two decades, maintaining its design and heritage while developing its technology.
Excellent point. Anyone know where the video was filmed ? Palm trees, lakes, and mountains, suggest to me it was filmed in the Ticino in southern Switzerland over several days.
Peter 2009 3-litre Roadster "Ivor", royal ivory / green
You can see very nicely how Morgan now sees his target group. Not my world!
And I would be very annoyed if my Morgan had a hardtop in such a beautiful alpine landscape, and in dry weather at that.
Nice film, especially from 1’08 onwards. I thought it showed the open top and hard top options nicely, and the Leica is a nice-looking camera with a great heritage.
i think it was filmed in multiple locations, I suggest South of France in the Alps , Grand Corniche between Nice and Monaco, Nice Le Promenade Des-Anglias, and was not the race circuit the old Rouen circuit?
Nice quality video, lets hope the new tech is trouble free.
Looking through the MMC car finder at the earlier Plus Fours coming in at sub £60,000 makes you think a little on these newer model prices and you are spoilt for choice with over 40 for sale from 2020 onwards...
Although I would be reluctant to call them a bargain they would appear to represent good value weighed against a new one.
2009 4/4 Henrietta 1999 Indigo Blue +8 2009 4/4 Sport Green prev 1993 Connaught Green +8 prev
Morgan could be successful if there are enough of the film's target audience to be buyers. Or MMC has to sell their "Plus" cars in a parallel universe at this price tags. I would also like to say that the MMC website is pretty well done. Even though there are few colours, it's funny that the names of the colours on the 4 and 6 are the same but different colours. But these colours all look well done. Maybe better than 150 sleepless nights because you want to choose "your" colour and in the end it would be better to choose a standard colour because you know what it looks like.
Never going to happen, bar a successful lottery shout, but I'd have a Plus Six at the drop of a hat, and a hard top option would be perfect for winter driving. Far preferable to the soulless Germanic or peacock Italian offerings.
I think if I were working in marketing or design at Morgan I would be taking a very close look at how Leica has not just survived but grown over the last two decades, maintaining its design and heritage while developing its technology.
Excellent point. Anyone know where the video was filmed ? Palm trees, lakes, and mountains, suggest to me it was filmed in the Ticino in southern Switzerland over several days.
Possibly Ticino but your mention of it reminds me of dropping down into the canton from the Gotthard tunnel on business trips to Italy. The scenery just got better and better as the lakes appeared with mountain backdrops.
Richard
2018 Roadster 3.7 1966 Land Rover S2a 88 2024 Royal Enfield Guerrilla 450 1945 Guzzi Airone
