Talk Morgan Forums Community The Malvern Arms Interesting Telegraph Article..

After 4 Morgan and 20 years i don't find that Morgan are unreliable . I have never been stuck on the side of the road and all the small problems have been solved quickly by my dealer.For exemple
the stop light switch on the 4/4 : two times replaced and one battery replaced for free. On the 4/4 sport after delivery one spring of the front suspension was blocked : done in 5 minutes , then the wire of the starter motor was disconnected because it was too short , also replaced. On the arp4 nothing except a long screw pushing under the leather, and after 2 years a small leak in the oil reservoir . The reservoir has been replaced. The brakes and the radiators on the plus four are annoying but it is a totally new car and untill now everything has been done to fix it .You should always remember it is the only car in the world made by hand , she will never be perfect . Is it becomes very expensive : yes , but mostly after the brexit. The plus four and plus six was mandatory to keep morgan alive . It was not possible to add airbags , esp and abs on the trad and to increase the safety of the car and be able to sell it in the USA.

I am not certain it is dead.

I believe that the short term view is red fringed and certainly carries risk.

It will come down to how well they can bring in fresh customers against a very tedious looking competitive marketplace? If you get them in once you have a three year window (on a PCP). Three years plus opening new outlets in different countries would show well for fresh sales as well, it would probably have been a goal of the old team at a guess. It makes common sense to sell outside the EU/UK as this avoids the max 1000 limit as I understand it?

If you can bring enough fresh opportunities in then you can cover a higher churn rate than they have had in the past. Also lets not forget the Aero was a truculent child with a higher price tag and different product profile. Hmm maybe not a good indicator given the way it is being treated now.

If they did spin off the Trad as a package Lotus 7 - Caterham style that would also allow a margin cut to keep the lights on.

InvestIndust (II) has shown an interest in high end automotive with Aston so it is not a random move by them I guess ? They have also used a separate fund if I remember correctly from the press releases. It would prove interesting to see the fund guidance documents in case they show any term for the investments (1, 5, 10 years etc) as there are some hard points coming up in the car market with BEV, ICE, Euro7 and a vast array of nanny features to remove your right to drive your car. None easy to implement with odd shaped wings and grills in cars low to the ground.

I could take a cynical view and say that they need to flip this pretty quickly or they will have to go through the investment hungry development stages to integrate new electric power and safety tech into the models to show a forward projection. This is pretty close in the UK market thanks to the morons that lead us, 2030 not long in car terms. So if they want to be in, ramp up the spreadsheet and then cash out we will need to see some fast dancing. You could always hire in some people who have done just that before right?

I think that’s a very fair Assessment Alistair

Agreed.

But the Motor industry is between a rock and a hard place over 2030....
Time to buy a really old car....perhaps?

Worth a read....

https://www.the-intercooler.com/library/features/hydrogen-on-the-hill/

Batteries are not the only answer, they are 1 of the answers....!!

Now trying special editions to drum up sales but at £67k in Vat for a Super 3 inc a Rally it’s quite pricy..

https://www.pistonheads.com/news/ph-britishcars/morgan-super-3-malle-rally-special-revealed/47455

Are they overly expensive?

When you can buy a Corsa for £40k!