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Aug 24th, 2023
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Joined: Mar 2007
Posts: 2,030 Likes: 10
Sir S1'a'lot Talk Morgan Expert
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Sir S1'a'lot Talk Morgan Expert
Joined: Mar 2007
Posts: 2,030 Likes: 10 |
I think it’s great. Traditional Morgan owners are all dropping off the perch. They desperately need a new audience. The Current time is perfect to make the younger generation sit up and notice there is still fun to be had in motoring. Imagine looking for a new car now, how utterly dull, no idea how you’d express your lust for life. I think some if you are taking this advert far too literally. Morgan’s image has always been that of old gumbies, Harold and Doris off for a jaunt. For some reason at 22 I wanted a part of that in 86 when I bought my 1st Plus 8. People thought I was an old man in a young body 
2002 Aero 8 S1
2023 Plus 4 (woman’s)
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Joined: Jan 2007
Posts: 2,380 Likes: 56
Talk Morgan Expert
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Talk Morgan Expert
Joined: Jan 2007
Posts: 2,380 Likes: 56 |
How very dare you Viper . Were young men in very old bodies......Em
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Joined: Aug 2021
Posts: 466 Likes: 52
Learner Plates Off!
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Learner Plates Off!
Joined: Aug 2021
Posts: 466 Likes: 52 |
What.......?
I'm lost.
Lovely backdrop, beautifully filmed, utter drivel.
Morgan is doomed if it is waiting for 'Sophies' to buy cars in any numbers that might keep the factory running and the Italians in profit.
I've been in the Morgan world for a few years and I can't really remember ever seeing anyone who looked remotely like a Sophie driving a Morgan. I can't remember seeing anyone who looks like most of the folk in the current MMC advertising blurb for that matter.🤷🏻♂️
Mainstream advertising nowadays shows realistic representations of the sort of people who their product is aimed at, different colours, ages, sexes, religions and sexual persuasions, but in reality 98% of the people who buy Morgans are grey haired or bald, old white men, but MMC adverts don't represent that.😆 Spot on. After 40 years of exploring the globe I decided to retire! .. So I did and eventually purchased a Morgan... and I am bald(ing)... Guess I am stereotyped now... a sad day.. 
Dave
Plus Six "Squeak"
Roadster departed.
1936 BSA Empire Star Q8. 1935 BSA W7-35. 1938 BSA M20
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Joined: Jul 2022
Posts: 171 Likes: 9
L - Learner Plates On
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L - Learner Plates On
Joined: Jul 2022
Posts: 171 Likes: 9 |
I would have liked to have seen her put the roof up!🤔
Previous Mog Plus 4 Fiat Twin Cam.
Plus Six
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Joined: Jan 2007
Posts: 2,380 Likes: 56
Talk Morgan Expert
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Talk Morgan Expert
Joined: Jan 2007
Posts: 2,380 Likes: 56 |
It never rain's in Sophie's world just in mine nearly every time Iv'e taken the plus 6 out since we got it.
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1 member likes this:
Alistair |
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Joined: Feb 2012
Posts: 764 Likes: 8
Talk Morgan Regular
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Talk Morgan Regular
Joined: Feb 2012
Posts: 764 Likes: 8 |
there are no Midges either.
1993 T16 +4 Lancia Blue.
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Joined: Aug 2006
Posts: 7,820 Likes: 81
Talk Morgan Guru
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Talk Morgan Guru
Joined: Aug 2006
Posts: 7,820 Likes: 81 |
I agree that Morgan need to entice new owners; however, the biggest obstacle I see is not the car but the price point.
MMC have priced their vehicles up and up and up... to the point where there is no chance the average 'Sophie' or 'Sam' can purchase a Super 3, let alone a CX based product.
Previously I may have argued that MMC would have been happy to entice new owners into an older Morgan with the belief they would get hooked and purchase a CX when they could; however, I cannot imagine that being group Investindustrial's plan.
So for me, whilst I like the spirit of the video and see it as well crafted, I don't believe the attempt to align Gen-Z values with the product is as successful.
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Joined: Jul 2014
Posts: 1,745 Likes: 12
Talk Morgan Enthusiast
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Talk Morgan Enthusiast
Joined: Jul 2014
Posts: 1,745 Likes: 12 |
It never rain's in Sophie's world just in mine nearly every time Iv'e taken the plus 6 out since we got it. - just saying Em.....  James
Aero8 , Series 1 - Boston Green
Mercedes EQC 400 AMG
Smart Brabus Convertible
Honda Monkey Z125
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Joined: Sep 2015
Posts: 1,325 Likes: 11
Has a lot to Say!
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Has a lot to Say!
Joined: Sep 2015
Posts: 1,325 Likes: 11 |
This seems to be a more accurate representation of her reality: https://www.challengesophie.com/blog/category/building-my-dream-custom-vw-campervanAnd how do you get your mountain bike, and your road bike, and your tent etc in a Morgan? (and gold clubs as well now that I think about it). It can certainly be done, but it wouldn't be my first choice. Not saying the Plus Four isn't a great car but I feel the advert is trying to sell an aspirational lifestyle that does not actually exist or could not be practically carried out in the way the advert portrays. Maybe that's the point of advertising though. Indeed - was that four or five costume changes?! Sophie needs a boot! Will
Formerly Aero S5 #80
Currently 911 (992) Targa in python green
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Joined: Sep 2015
Posts: 1,325 Likes: 11
Has a lot to Say!
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Has a lot to Say!
Joined: Sep 2015
Posts: 1,325 Likes: 11 |
Sorry to say this Julian ... but you have not realized or understood the effect of an advertisement.
The gray-haired or bald old white man wants to be like Sophie and is the target group in the campaign 😀 [Because it's a large part of how modern advertising works] I must say I was expecting a huge following on her socials... not so much. So it'll be harder for this nice little film to break out of the trad Morgan bubble. It's a lovely soft 'n gentle script & production... is it really persuasive? Will
Formerly Aero S5 #80
Currently 911 (992) Targa in python green
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