Well I had to supress a couple of thoughts.
They certainly don't care about my money anymore.
It has at least made a clear statement about who they do want to target. Not necessarily wrong, definitely different. But then I was at least half way there with my aero fetish..... All you trad loving folks probably just shuddered
So if I eject my cynical bones for a moment.
I like it. It is well made, different, seems more honest than many. Quite fresh.
I say that because she is not some vapid influencer, (c)rapper or football player (male)
She has built a career and done well as a businesswoman if you look at her profile.
It gives her choices like the van, I see the van as a personal decision like a Morgan would be considered? Again not a baubled diamond encrusted stately home on wheels with a 65" TV in the back and sat dish on the roof.
The way I look at it this is Morgan trying to get her following not the other way around. She is not being presented to us as we are not the target (they have our money right?). Would someone who aspires to her profile be the sort that would see something as different and cool as a PlusX and say, "I want a bit of that, it's not a Geely BEV SUV"
If I were to imagine her following it then it might be a good target, independent, smart minded, decision making people who want to stand out.
Well the future target anyway.
Oh and it would have had the same effect at 3:30.
Now about that spare part availability.
I recognise a lot of the roads 
