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Jun 14th, 2026
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Joined: Jul 2019
Posts: 5,436 Likes: 467
Charter Member
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Charter Member
Joined: Jul 2019
Posts: 5,436 Likes: 467 |
As Iread through this thread I was reminded of a time when HOG a UK magazine aimed at Harley owners was reportedly threatened with legal proceedings by HD.. A best I can remember HD said that the name/term HOG was theirs.... All of which caused me to initially wonder if Morgan had flexed their copyright muscles, as I believe they may have done in the past to some degree... Glad to read that no such thing has occurred and that the mag will be available for those who enjoy it.. 
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Joined: Mar 2010
Posts: 3,692 Likes: 129
Moderate or good, occasionally poor Talk Morgan Addict
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Moderate or good, occasionally poor Talk Morgan Addict
Joined: Mar 2010
Posts: 3,692 Likes: 129 |
That's an interesting point. Searching at Intellectual Property Office the name "HOG" is indeed registered by Harley-Davidson Motor Company, Inc.for anything related to motorbikes and motorcycling. The word "MOG", however, isn't registered at all for motor vehicle manufacture. It is registered for printed publications "relating to motor and motorised vehicles" by Alphadeal Limited, the publisher of Mog magazine. So the boot is on the other foot, MMC could face action from the magazine if they started using the name "Mog" in publications! "Mog" is also registered by HarperCollins Publishers Limited, presumably in relation to the children's picture books.
2011 Morgan 4/4
1932 Austin 7 Chummy
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Joined: Nov 2015
Posts: 8,667 Likes: 489
Just barreling along Needs to Get Out More!
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Just barreling along Needs to Get Out More!
Joined: Nov 2015
Posts: 8,667 Likes: 489 |
IIRC, the original MOG when launched had quite a bit of Factory (££?) support
Jon M
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Joined: Dec 2008
Posts: 22,356 Likes: 353
Roadster Guru Member of the Inner Circle
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Roadster Guru Member of the Inner Circle
Joined: Dec 2008
Posts: 22,356 Likes: 353 |
The problem with all single interest magazines is that there's only so much you can write, before repeating. That's OK when subscribers come and go, but maintaining readership long term takes some effort.
Once it descends into "event" coverage and so on.........interest will drift away.
DaveW
'05 Red Roadster S1
'16 Yellow (Not the only) Narrow AR GDI Plus 4
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Joined: Jun 2019
Posts: 1,236 Likes: 40
Has a lot to Say!
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Has a lot to Say!
Joined: Jun 2019
Posts: 1,236 Likes: 40 |
My copy dropped through the door this morning, just had a quick flick through it so far but it looks like a much better mag than it was before. The cover price has risen to £10 though!!
Gordon Duguid
2014 Duratec engine plus 4, Montreal blue.
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Joined: Dec 2008
Posts: 22,356 Likes: 353
Roadster Guru Member of the Inner Circle
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Roadster Guru Member of the Inner Circle
Joined: Dec 2008
Posts: 22,356 Likes: 353 |
TEN QUID? 
DaveW
'05 Red Roadster S1
'16 Yellow (Not the only) Narrow AR GDI Plus 4
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Joined: Jul 2007
Posts: 27,805 Likes: 749
Member of the Inner Circle
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Member of the Inner Circle
Joined: Jul 2007
Posts: 27,805 Likes: 749 |
Ouch, makes Miscellany look like a bargain
JohnV6
2022 CX Plus Four
2025 Renault Scenic Alpine etech "Yvette"
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Joined: Jun 2009
Posts: 1,569 Likes: 12
Talk Morgan Enthusiast
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Talk Morgan Enthusiast
Joined: Jun 2009
Posts: 1,569 Likes: 12 |
My copy arrived today, haven't had a chance to read it yet but first impressions were that it's not glossy like the previous incarnation but it is thick - 115 pages. I wonder if they'll be able to keep up that level of content in the long term?
Good interview with Massimo Fumarola, the MMC CEO, but I don't agree with his thought that "..the younger generations are more attracted to Morgan than the older generations. I think the new generation are more attracted to what it means. They enjoy the experience of driving a Morgan."
I was glad to read that they recognise their quality control isn't good enough and are working on that.
Steve L.
1996 Plus 8
N22 MOG
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Joined: Nov 2013
Posts: 121
L - Learner Plates On
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L - Learner Plates On
Joined: Nov 2013
Posts: 121 |
Mine dropped in today, my understanding is that it’s going to be a quarterly magazine so £10 per copy seems very reasonable.
I’ve yet to read it all but 115 pages it looks to have plenty of interesting content.
Frog-Mog, Roadster V6
Poor Old Larry, Defender 90
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Joined: Mar 2009
Posts: 11,524 Likes: 312
Smile, it confuses them Member of the Inner Circle
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Smile, it confuses them Member of the Inner Circle
Joined: Mar 2009
Posts: 11,524 Likes: 312 |
If it is still the same team then you have to admire their commitment.
Everyone loves a Morgan. Even me, unless it's broken again.
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