I think the fact that they've presold all 50 cars means that that the management are making excellent business/financial decisions. The instant sales figure vindicates the direction they are moving in. Long live the factory.
Indeed. First rules of business: 1. Know your customers 2. Make it easy for them to give you their money.
Coming up with niche offerings targeted at wealthy enthusiasts is a great way of turning Morgan into a Veblen brand. No point catering to us flat-cappers, we're not the future of MMC and besides there's more than enough stock on the market to keep us going for as long as we're allowed to drive ICE vehicles.
Tim H. 1986 4/4 VVTi Sport, 2002 LR Defender, 2022 Mini Cooper SE
50 pre-sold @ £250k each is a good chunk of money. Full hand build not Superform so expensive expertise needed there! English Wheel panel forming a d stitching of sections. It is a fine weather car so actual drivers will be limited. The design looks ok with just a couple of features as negatives. It is clearly aimed at big money buyers wanting an exclusivity. More so than previous limited edition models (trads/CX/M3W etc). MMC must think they can fit the build in, perhaps done elsewhere and/or final assembly in the factory where existing skills are there, such as interiors. I wonder how it might get to the US ? That would be the ideal as a California car. Less practical elsewhere.
You know, it's not such a giant leap from this base to build the Eva GT. And if they did, the rich kids would be falling over themselves to get one.
I much prefer the shape and balanced design of the Eva, personally I feel a missed opportunity to get Pininfarina to design an amazing interior & tweak it to fit the CX platform, then bring out two trims, one cooking grade for us Mogplebs and a shiny stick on chrome trim everwhere 'super' for the investor/collector/poser