Talk Morgan Forums Morgan Sports Cars Morgan Plus Four, Supersport & Plus Six (CX & CXV Generation Vehicles) The Pinnacle - yawn

Just been on the website to have my first look at this: I like it. I also noticed that they are stating that this is the last high-powered Morgan with the classic wing silhouette. Which can mean only one thing........

The annual report on companies house web site indicate an EV development.

Not to be pedantic, but it it most assuredly does not mean only one thing. I can glean at least two meanings from it, neither of which have anything to do with electrification.

1) The next Morgan with the classic wing silhouette will not have a high powered engine.
2) The next Morgan with a high powered engine will not have the classic wing silhouette.

In either case I read nothing here that indicates electrification. On the contrary. In either case if the replacement was to be fitted with an electric engine it would certainly be a high powered electric one. The company is a small scale manufacturer and under no legal obligation to produce EV's, and the current market for two seater EV sports cars is not exactly booming.

Time will tell, but I suspect the collective anxiety here over electrification is premature.

That is exactly how I read it too.

My interpretation a high powered EVA GT

The short lived three wheeler EV venture popped when MMC were badly let down by an outside firm which I suspect will be remembered.

The future is bright but may not involve us neanderthal flat cappers on limited budgets because that is the future.
TBH you only have to ask yourself what would you be investing in, the past or the future....

I was referring to the annual report not the Pinnacle release.

Never worn a flat cap, but i can relate to the sentiment............the acid test for me these days is can I get in and out with some modicum of ease and whilst retaining my self respect. I remember well my father used to pinch my Honda S800 and go for a spin, I didn't mind too much as he always filled it up, we all tried to be around to watch him try and get out of the car often hands and knees on the ground, it was not graceful, but a source of amusement to us all.. Mind you he was used to the wider doors of his Jags to make his usual more graceful extraction. I'm trying not to emulate that characteristic.

Your story shows how much your father must have loved your Honda to be able to get in and out of the car for the joy of driving, whatever it looked like.

Thankfully, there is a place for both.

However, I would also strongly argue that in a market place saturated with similar bland, almost homogeneous, products, that offering something different, which appeals to the consumer, is an attractive proposition. Furthermore, when the market is universally slow, as it is, being able to stand out with an appealing specialist product is all the more commercially attractive.

Watering down the core DNA, moving away from what made the product unique, authentic and a niche offering would, at face value, appear to be a financial mistake. Lotus are doing just this by moving away from lightweight ICE engined cars to heavy EVs, which really seem to fly in the face of the Lotus ethos.

To my mind, Morgans have always been appealing cars because they were elegant and yet classless; akin to the appeal of the original Mini: owned by someone who saved to purchase it to the other end of the spectrum, the uber wealthy and adored by celebrity clientele.

If, as has been mooted, Morgan push the brand ever upward and aim to take a piece of the Bentley, etc. market, I think they will struggle. The Aero was a perfect test for this and as the price increased, so did the dissatisfaction from first time owners; more often than not, resulting in them selling up and moving on with bridges left burning behind them. An Aero at £40k is good value; however, at £100k+ customers start to compare it to other brands and their expectations increase accordingly. To my mind, the same can be said for CX platform cars… the higher the price, the more comparisons you draw to other products. As it stands, the body shape alone means it is challenging to make a direct comparison; however, if that is eroded, the comparisons start to be easier to make imho.

Yes that makes total sense to me, I guess I tend not to compare the upper echelon brands as they are way out of reach to me and so miss the comparisons that will be made by prospective customers.

Thanks for your insight.

Absolutely, great little car.