I just wonder as you move the product further upmarket, with more discerning and potentially more demanding ,customers not only will the product have more competition / comparison at each price point, but also the environment will have to move increasingly upmarket to convey that anticipation of the experience. of ownership.. Whilst we have seen much improvement in the dealership facilities over the years, they are still along way away from what you would expect in a Porsche, Mercedes, BMW, Bentley dealership.
So as Morgan move forward, and with it the price points and exclusivity of the range, what impact will that have on the current dealership network, will they be able to cater for a potentially very different clientele and will they want us flat cappers in the mix. Will they start to centre sales on the Malvern experience centre type of facility and rationalise the current dealerships even further, who may not have the finances, infrastructure and facilities to meet the needs of the emerging client base.
Last edited by JohnHarris; 25/10/24 11:15 AM.
