Talk Morgan Forums Community The Malvern Arms The Ownership Experience

Creating a book is much more than writing a narrative.Before that can begin, there are plenty of hoops to jump through, because Publishers are understandably demanding on content, style, layout and overall look. So all of that is negotiated up front before a contract is signed.

The narrative part is probably the easiest because the words are easy to find to fill a structure which is already agreed. The time consuming part is the images. First of all finding suitable images which are high rezz and free of people and background junk, but also relevant. Last time I had 25 images rejected and they had to be redone.

Right now I'm "inserting" images into each chapter. What this does is to highlight any gaps in images or any imbalance in the narrative.

So here's the punchline. Chapter 2 is "The Ownership Experience". It seems obvious enough and yet my take on this is only my take. Having written the chapter, and assembled the images, they don't balance. So before I do a rewrite, I'm curious as to what some of you consider "The Ownership Experience" really is?

My focus is the steel chassis Trads, but as you know, Morgan delivers an ownership experience whatever model you have.

So.....................

For me, the ownership experience is about a number of things:
-The people we meet because of the Morgan
-The places we see and experience in the Morgan
-The pleasure of driving the car
-The satisfaction of keeping the car maintained and looking good (even though I get Allon White to service the car, I tend to do upgrades myself)

If you asked me to sum it up in one picture - then:



PS- Have this image in High Res if it strikes a chord with you Dave

You are the custodian of a car that makes people smile and introduces you to life long friends and a fabulous social life

Owning a Morgan, and I've owned them since the late 70s, is about driving something different to anything else you see on the road.

Paulmog I hope you will forgive me but I must ask, is that a historic list of your previously owned Morgans or are those your currently owned vehicles? Either way it is quite impressive.

Not at all, it's an historic list. Just one Morgan at a time for me! Currently I have a 2022 Plus Four.

My experience is with one 4/4, owned for 19 years and nearly 50k miles.
The Morgan has brought us friendships, both in the UK and France. (A favourite destination).
I gives us pleasure; both in enjoying the ownership, but also in the reaction of people we meet.
It seems to inspire admiration, rather than envy.

Bud
4/4 - Stanley

Experience is by definition a personal thing which means you can make that part of the book whatever you want it to be. For some people it will be the oft reported lamentable build quality, the rattling ride, the flexing body. For others it might even be a sentimental link to a stage in their life, an event like marriage.

Unless your target audience is the membership of this forum ie Morgan enthusiasts, I wouldnt go too strongly for the irrational emotional baggage that Morgan has for Morgan owners. Its a car not a spouse.

You are on shaky ground there ....

The Morgan is for me (most experiences with the 4/4, since 2023 also a PlusFour CX)

-joy of driving it, open!
-the Morgan has become part of the family, children have grown up with it
-many holidays over Europe and good memories
-always busy to improve the Morgan (especially 4/4 and in lesser extend the PlusFour)
-the Morgan is the only car of which I accept somethings go wrong, that's part of Morgan ownership
-the Morganworld and friends that are included
-being active in the Morganworld (at present also in the MSCCH board and editor of FataMorgana), not a day without Morganthings to deal with, so socialy important
-it becomes part of you
-spontaneous talks with people who see the Morgan
-if you come, you do come with the Morgan!!!?? That's what friends in Italy ask........
-you pass it through to a new generation

etc, etc





Best of both worlds..........